Here are some facts we pulled from the report to highlight for you:
Cause and Effect
How are your supporters responding to your fundraising messages, to your social media campaigns, and to your advocacy messages? Are you seeing the response you’d like? If not, have you been testing constantly?
Growth
I hope that you’re tracking your growth rates over the years. This is critical to determining the needs of your audiences. If you’re growing, it’s important to know what’s working. And if your numbers are declining, it’s better to fail fast and get back on the rise as quickly as possible. Tracking is the first step to ensuring you’re numbers mean something.
M+R noted that while social media may or may not be where the money is, it IS where your supporters are. And they’re right. Nonprofits were asked what 3 social media platforms beyond Facebook and Twitter were most important. Here are the results:
Do your top 3 look similar? Are you familiar with each of these platforms? More importantly, are your audiences familiar with them? I know I’ve mentioned it before, but social media is like a cocktail party – you should be having a conversation with your followers, not just talking AT them.
Stay tuned for website engagement highlights next week! And feel free to check out the whole report here.