If your nonprofit is looking for more reasons to cultivate women donors and advocates, you should know that women also volunteer more than men do. 32% of women compared to 25% of men.
As I was doing some research on cultivating women donors, I came across this useful data by BlogHer: According to their survey, 41% of women used Facebook to contribute to a community, 33% used Twitter, 32% used Pinterest, and 28% used blogs.
Interestingly 36% said that they use blogs to help make purchasing decisions, 21% used Twitter, 18% used Pinterest, and 17% used Facebook. Could women also use these channels similarly to help inform their decisions on what charities to donate money to?
Check out more data below!