Now people will be able to see what tweets are being seen by how many people, and how frequently their tweets are actually being clicked on, retweeted, or favorited.
If you haven't had a chance to look at the different analytic options, we'll give you a short rundown...
For your tweets, you can track:
For your followers, you can track:
While you're tracking your tweets and gauging what's resonating with your audiences, it's important to remember that vanity metrics aren't everything, and quite honestly, they shouldn't be your top priority. Your top priorities on Twitter should be about genuinely engaging your audience and moving them up the ladder of engagement. Social media isn't a broadcasting system, it's meant to be social, like a cocktail party.
Some people are concerned that Twitter is not what it used to be. This past January, Jenna Wortham said that social media "is fueled by our own increasing need for attention, validation, through likes, favorites, responses, interactions. It is a feedback loop that can’t be closed, at least not for now."
Do you think that the new analytics will only add fuel to the fire that we call validation?
Here are 3 ways that nonprofits can use the new analytics without giving into the vanity metrics:
What are your thoughts about Twitter's release of analytics to the public?