“Cancer can be a lonely existence. My mom lives 1,200 miles away, making all of her cancer tests & treatments that much harder for both of us.
This is why I created SMAC! -- to give Mom a “buddy” she could hug to remind her that I am with her,” said Jennifer.
Over the past couple of weeks, Jennifer has worked tirelessly to raise almost $20K. Despite being with her mom 24/7, and going through so much heartache and exhaustion, Jennifer has showered her donors with love by thanking them personally via email, posting on their FB wall and in FB groups, tweeting them, etc. She is constantly connected to her donors and always extremely grateful. A lot of nonprofits can learn valuable lessons from Jennifer about how to shower your donors with love by personally thanking them. It's worth noting that Jennifer is just a one person shop. Imagine how far your thank you messages could spread with coordinated fundraising and communications departmental efforts.
So back to my story. Tonight Gary Vaynerchuk, NYT best selling author, and “self-trained wine and social media expert” who also has almost 1 million followers on Twitter pledged $2K to the SMAC campaign. Jennifer mentioned to a few of us how moved she was by Gary's donation. Then out of pure instinct we immediately began thanking Gary
So as you begin to enter year-end fundraising next month, remember that donors, just like everyone else in this world, want to be loved. Create an environment where your organization can really get to know your donors and shower them with love. Become their biggest fans.