Crowdrise
Actor Ed Norton recently helped launch Crowdrise, a slick new website that gives ordinary people an easy
"People use Twitter or Facebook because it's a way to share their personal narrative but we wanted to give people a platform to say, these are the causes I care about, I am volunteering and sponsor me," Norton said in an interview with Reuters.
Crowdrise takes a 5% cut of all the donations and a $1 transaction fee for donations under $25 or a $2.50 transaction fee for donations $25 and over. Charities receive a check from Crowdrise (minus processing fees) every 30 days.
RT2Give
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Just last month for World Malaria Day - Malaria No More, the Case Foundation, and Malaria Envoy teamed up and used RT2Give to raise money for life saving bed nets. Each $10 donation was matched by the Case Foundation up to $25,000.
The tweet read: Every 30 seconds a child dies of malaria. Nets #endmalaria. So do retweets. RT2Give $10 http://rt2give.com/t/425
During the course of the campaign on Twitter they raised $11,290. No, it's not buckets of money but it will help purchase several bed nets for those in need.
Square
Jack Dorsey, co-founder of Twitter wanted an easy and secure way for people to do credit processing with their smartphones. So he developed Square which allows anyone to accept payments through their
Another great aspect of Sqaure is if a person frequents a place that accepts Square, Square will let you know that this person is a repeat customer. This could also be beneficial to nonprofits - particularly for nonprofits that host events, fundraising parties, and do canvassing. Also, Square's ability to recognize repeat customers or donors is valuable. Organizations like Charity Water have already had some success using Square.
Remember, donors want choices, so nonprofits should be using multiple channels to connect with supporters. Will social networking fundraising tools bring in millions of dollars? No, not right now. But it's good to test new tools to raise money and give donors options on how to donate money.
Is your nonprofit experimenting with any of these tools? Has it been successful? A disappointment? Let us know in the comments sections.
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