Online Fundraising, Advocacy, and Social Media

Does saying it's "viral" make it so?

Written by Justin Perkins | 2006/9/20

As a follow-up to the article we wrote together on viral video, blogger Ralf Beuker sent me this exchange about Agency.com's attempt to win a contract for Subway sandwiches.  Though you may have to sit through 9 minutes of "viral" video, I found  the comments interesting.