According to PageLever, who looked at 500 brand pages that had more then 10K fans each, tab engagement has decreased by 53% since Timline rolled out. Yikes!
Take a look at the chart below.
Mashable, who broke this story, said that organizations on Facebook can try to address this by ensuring “that content remains more evergreen by pinning posts to the top of a Page rather than relegating it to a tab, as they might have before.”
Has your nonprofits experienced a similar drop off? Drop us a line in the comments.