Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of this range.
Tweets that contain one or more hashtags were 55% more likely to be RT’d than Tweets that did not use hashtags. Note: Please don’t fill your tweet up with 7 hashtags. That will not get RT’d.
Tweets contained images using Twitter’s native tool pic.Twitter.com were almost 2x as likely to be retweeted while the use of Twitpic increased the odds by over 60%. However, tweets that used Facebook or Instagram links were less likely to be RT’d so don’t use these tools for Twitter.
When you ask people do the following on Twitter, many will do it.
“Visit” did not resonate with people so remove that from your Twitter vocabulary.
In addition, I recommend using these social calls to action sparingly. If your audiences constantly see tweets that ask for help or to please RT your message, they will tune you out. Focus on engagement such as answering people’s questions about your issue and ask them questions. Put yourself in their shoes. Do you like when people or organizations always ask you to do stuff on social media? Or do you prefer that people have a real conversation with you?
While exclamation points in tweets may get more RT’s they don’t get more clicks.