Most charitable online giving ($244.6M or 64.1%) comes through nonprofit websites.
22% of giving happens on the last two days of the year between the hours of 10am and 6pm in all time zones.
Don’t forget good usability on donation pages. It’s critical to sealing the deal in the donation process. Alia suggested minimize giving options during the holiday season. Your best bet is to provide 1-2 donate options and keep your donors focused.
It's also important to suppress your navigation on the donate page, so that you're focusing the donor on making the donation. Studies say that the more options you give them, the less they do.
For every donor who wants to give money to your nonprofit, there are a dozen potential donors who are researching your organization. This is why it's important to have a “Why Donate” page on your nonprofit’s website. This is the page where you can inspire and make the case for people to donate to your nonprofit and make emotional connections.
Focus on directive words when fundraising online such as “Give” or “Contribute” but don't use the word “Support.” It has multiple meanings.
Passion counts big time in online fundraising. Achieve passion by telling good stories that inspire people to donate money to support your organization.
It’s critical that you make donors feel good that they donated money to your organization. Another words give them love and spend time cultivating those relationships.
Creating a social media presence is a great way to build your nonprofit brand, but most nonprofits have not seen a big return on fundraising via social media. The ROI is not there yet compared to other sources such as online fundraising appeals, direct mail, etc.
Check out the presentation below or you can listen to the webinar here.