The key piece of a digital strategy is (drum roll please) list growth! Because email drives the most significant portion of online fundraising, it is important to continue to maintain and grow your list. Why? Because the average yearly churn rate for most nonprofits is about 16%. I suggest that 10% of your digital strategy budget should go to testing new, fun tools, but these tools are no replacement for your email list. The best channels to raise money are still direct mail, telemarketing, and email for most nonprofits. Most organizations still aren't raising dime on social media.
5 key Key Ways to Ramp Up Online Fundraising
Once you know your audience, you can build an online fundraising strategy around them, grow your base of supporters, advocates, and donors using your mission and story.