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The survey results are filled with interesting data that nonprofits and political campaigns should take into consideration when developing outreach strategies to reach younger demographics.
While 1/3 of survey respondent’s say they prefer online tools for advocacy, 49% say they get their news the old fashion way – major national newspapers. “Regarding various new technologies and social media channels, interest was next greatest in friends who share using Facebook (36%), official campaign Facebook feeds (29%), partisan, political blogging websites (22%), text or mobile alerts (19%), friends who share using Twitter (16%) and official campaign Twitter feeds (16%),” said the report.
More Survey Results You Need to Know From 18-29 Respondents
In the last 12 months approximately
Houston We Have A Problem
We have a conflicted generation when it comes to activism and politics. The majority of college students don’t consider themselves politically active and they rarely donate money to campaigns or causes, or volunteer for candidates or issues. If they are interested in volunteering their time, they prefer community service. At the same time, they clearly find it easy to “Like” a cause or candidate on Facebook or and express their views social networks like Facbook or Twitter. But it’s not translating into meaningful activism yet and this group is clealry not being nurtered enough and moving up the ladder of activism.
Interestingly, a majority of the survey respondents did register to vote in the last presidential election and many of them did vote. Was their participation because it was such a historical race to be a part of combined with the fact that so many people and their families were fed up with the Bush administration? How will this all play out in 2012?