Is your nonprofit sending out 8-10 online fundraising appeals this holiday season? Is your team segmenting lists and planning to hit up donors who contributed to your holiday campaign at least one more time after December 27th? According to Mark Rovner and Alia McKee of Sea Change Strategies who led the recent webinar Procrastinator’s Guide to Year-End Fundraising with Kathryn Powers of Conservation International and moderated by Eric Rardin of Care2 and Rebecca Higman of Network of Good, this tactic has been helping organizations raise a lot of money. Nonprofits can expect 60% of their donations to come in between Christmas and New Year’s.
Presenters also discussed the importance of utilizing successful fundraising strategies including:
- Telling passionate stories and using assets like photos and videos to reinforce your stories.
- Optimizing your donate page by limiting form fields and capturing the most essential information. Care.org is a great example of an intuitive and well organized donate page that also illustrates how their expenses are allocated.
- Providing 3-4 donate options on the homepage. Use consistent options like Give, Donate, or Contribute.
- Thanking your donors at least 3x.
Related Resources
Slide Presentation
Audio Presentation: Part 1 and Part 2
Download the White Paper – 2009 Procrastinator’s Guide to Year-End Fundraising
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