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World Animal Protection Case Study

Learn how World Animal Protection reached highly engaged donors who continue to give.

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World Animal Protection was trying to find a steady and reliable source of qualified donor leads, specifically monthly donors, as a solid second donor channel. The organization had previously tested Facebook and other social media channels.

World Animal Protection came to Care2 to run a supporter recruitment campaign, targeting email addresses and some phone numbers. Care2 also set up a Next Action Page to drive immediate donations on the World Animal Protection site.

Download this case study to read how World Animal Protection achieved ROI in just 9 months.

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