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How Care2 takes the work out of finding new long-term, passionate donors for Dogwood


Dogwood is dedicated to defending the British Columbia coast from oil spills, standing up for Indigenous rights, and fighting runaway climate change. The organization needed to reach a new audience in order to grow its base of supporters, volunteers, action takers, and donors.

Care2 launched a petition encouraging citizens of British Columbia to stand against dangerous oil tanker proposals. The petition supplemented the organization’s other acquisition methods - canvassing, Google Ad Words, and promoted posts on social media.

Dogwood continues to turn to Care2 as a reliable source of long-term fundraising. Within a year, Dogwood had already returned for a second campaign with Care2.

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