Most online fundraising begins and ends with email. The vast majority of donations made online are in response to an email from the charity asking for a donation.
But many charities are skipping simple steps that can seriously boost response to email fundraising appeals!
Are you pre-populating donation forms, or making your prospects and donors re-enter their address every time they donate? Does the branding on your landing page match the branding in your email? Or do you use a generic landing page for all donation appeals? (Don’t worry, we’re here to help!)
Join Engaging Network’s Ghazal Vaghedi, Humane Society International’s Elise Ledsinger, and Care2’s own Eric Rardin for a deep dive into tactics that you can use today to quickly improve results from your email fundraising appeals:
"10 Ways to SUPERCHARGE Your Online Fundraising Campaigns" -- Tuesday, July 31st at 2PM EDT
In this webinar you will learn:
About the Presenters:
Ghazal Vaghedi -- Head of Market Development - North America, Engaging Networks
Ghazal manages the North American offices of Engaging Networks, a global eCRM software company, servicing organizations such as Oxfam, Save the Children, PETA, World Vision, CARE, Humane Society International, and many more. Ghazal overseas business development and overall account management. She is tasked with growing the presence of the company in North America and ensuring client success. Prior to this, Ghazal worked at the award-winning public relations firm Hayes & Associates as a development consultant leading event fundraising efforts. Ghazal has also worked for over five years in various capacities ranging from fundraising to advocacy and program planning at nonprofit organizations, including Refugees International and the Council of Women World Leaders at the Aspen Institute. Ghazal is a member of the Association of Fundraising Professionals and a founding member of the Young Humanitarian Circle at Refugees International. She holds an LLM in Human Rights Law from the School of Oriental and African Studies at the University of London and a BA in International Affairs and Political Science from the University of Colorado at Boulder.
Elise Ledsinger -- Manager, Online Fundraising, Humane Society International
Elise Ledsinger is the manager of online fundraising for Humane Society International and is based in Washington, DC. Elise worked for the past year as an Online Producer for HSI, producing online content such as emails, donation forms and action alerts for HSI Global – and had a heavy focus on growing online fundraising and communications for HSI Canada. In her new role as manager for online fundraising, Elise creates and manages a variety of online and other new media fundraising programs, projects, and communications designed to acquire new donors, cultivate and retain existing donors, and maximize revenue.
Eric Rardin -- Senior Director of Nonprofit Services, Care2
Eric is senior director of nonprofit services at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom. Eric serves on the board of directors of two national nonprofit organizations. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits including the National Environmental Trust, the Alaska Oceans Network, and the Marine Fish Conservation Network. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in Government and International Studies from the University of South Carolina and a BS in Political Science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa.
Register now and attend this FREE Expert webinar on Tuesday, July 31st at 2PM EDT
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