As you kick off your end-of-year online fundraising campaign, what is your game plan to convert the warm new leads you recruit -- into actual donors? Are you ready with a proven strategy?
Join Heid Hess of Children's Defense Fund, Greg Zelder of California State Parks Foundation, and moderator Holly Ross of NTEN in this season’s most popular webinar focused on effective strategies to successfully welcome, cultivate and convert new leads into donors. Starting with eye-opening data about nonprofits' speed and type of response to newly acquired email subscribers, our presenters will drill down on the specific online engagement and conversion strategies that have worked for them -- as well as the approaches that have failed, and why.
Register Here: While They're Hot! Converting Fresh Leads Into Donors
Thursday, October 1, 2009 at 2PM EDT
We have a limited amount of webinar lines, so please take a moment to sign up now. It's free.
About Our Presenters:
Heidi Hess is Director of Online Communications at Children's Defense Fund, where she leads strategic planning and execution of online advocacy and fundraising campaigns, as well as outreach to social networks. Greg Zelder is Director of Membership for the California State Parks Foundation, where he has helped quadruple membership to 115,000 in five years, and supervises direct mail, telemarketing and the organization's website. Holly Ross is Executive Director of the Nonprofit Technology Enterprise Network, and host of its popular annual Nonprofit Technology Conference. Holly also is a co-author of the recently published book "Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders."
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