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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Four Tips for Nonprofits to Stay Relevant in 2016

A few days ago Ev Williams, one of the cofounders of Twitter and the CEO of Medium said the future of media lies in platforms like Twitter, Facebook, and Medium. “There’s going to be a convergence of distribution points for media,” Williams said. “And it’s going to make less and less sense to publish on the Web.”

Of course social media giant founders like Williams and Mark Zuckerberg, founder of Facebook, would like to see this convergence happen, as it would greatly benefit their platforms.

Facebook has been aggressive in this convergence strategy from their acquisitions of other platforms like Instagram to their consistent roll out of new features such as the recent interest-specific news feeds. Facebook is testing this new feature, which allows people to customize their feeds by categorized topics and sub-categories. The goal? To get users to stay on Facebook for longer periods of time and engaged with their customized news feeds.

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  Topics: Online Fundraising, Online Advocacy, nptech

The Power of Images: Care2’s guide to choosing the best images for your campaign

As communicators, we are passionate about the work of our organizations. We dedicate time to crafting the right message, honing our target audience, and getting the message out.

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  Topics: Online Fundraising, Online Advocacy, nptech

Three Last Minute Tips for #GivingTuesday

Year-end fundraising has begun! As you know the month of December is the biggest revenue generator for the nonprofit sector. Just in case you were thinking of skipping #GivingTuesday here’s three easy tips to leverage this collective day of giving and action.

You don’t need to reinvent the wheel to raise even more money on this day. Use the campaigns you are already engaged in to send an appeal on #GivingTuesday and promote it on social media.

1. Show Impact:

Set a realistic fundraising goal and tie it to tangible impact. For example, if your organization were a soup kitchen, you could frame this as “for every $20 you donate, we will be able to feed another 20 people at our soup kitchen tonight.” Connect donations to helping individuals, a critical project, or program. 

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  Topics: Online Fundraising, Online Advocacy, nptech

How Nonprofits Should Define Success

Nonprofits work on some of the toughest issues facing the world, ranging from ending poverty to reversing the environmental effects related to climate change.

While nonprofits may not be able to solve these problems in our lifetime, we must be able to show impact and show degrees of success with our advocates and donors. We also need to engage the public at-large on these critical issues and illustrate how we are moving the needle.

How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand?

The Big Picture 

From an advocacy perspective a nonprofit must look at the big picture and overarching goal. For example, is your nonprofit meeting any part of its mission of solving the problem you are fighting?

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  Topics: Online Fundraising, Online Advocacy, nptech

Is Your Nonprofit Doing Instagram Right?

We know the drill: nonprofits tend to be short staffed when it comes to social, especially this time of year, but it’s crucial you’re meeting your audiences where they’re at. One place they definitely are? Instagram. Over the past 3 years, nonprofits experienced almost double the growth on Pinterest and Instagram.

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  Topics: Social Networking, nptech

ActionSprout and Facebook to Give Away $2M in Facebook Ads

ActionSprout is teaming up with Facebook, and giving away $2M in Facebook advertising credits to 2,000 nonprofits. About a year ago, Beth Kanter, myself, and a few others in the nonprofit community discussed ways we could lobby Facebook to better support the nonprofit community by offering a Facebook ad grants program similar to Google. Could this new experiment between ActionSprout and Facebook lead to a longer term Facebook ad grants program? I sure hope so.

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  Topics: Social Networking, nptech

10 Nonprofits to Follow on Instagram

One of the greatest assets that nonprofits have at their disposal is stories. Stories about their movement, stories about the people they are serving, and stories about their volunteers and staff on the ground to support the organization’s mission. One of the best ways to support your stories is through photography and imagery, especially as social platforms like Instagram, Facebook, and even Twitter to some extent prioritize visual content, including videos.

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  Topics: Social Networking, nptech

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