Care2's Digital Engagement Blog

Fundraising can be challenging for any nonprofit, but it’s the backbone of any healthy organization.

The causes your nonprofit advocates for should be shared with the world and deserve to be supported by your community. So do what you can to help them help you!

Implementing some small tips will help solve the 5 greatest challenges nonprofit organizations face with processing donations.

For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone.

Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.

But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.  

Pokémon GO has been all the rage the last couple of days. Pokémon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pokémon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.

Despite what your major was in college or what skills you’ve picked up along the way, today’s technology allows you to seem more tech-savvy than you may actually be. By downloading a few free apps, it’s easy to put together insightful infographics, schedule social media posts and send out mass emails easily for no cost.

 …for starters, it’s in everyone else’s pockets. 91% of adults have their phone within arm’s reach 24/7. I know that it’s tough for nonprofits to find the budget and the time to make sure your website is responsive, but your donors, volunteers, activists and even your board members expect it. You don't want these audiences visiting your site from their phones and tablets and then be forced to look at a different site because your site looked funky, and was hard to read and search for info. A funder even recently expressed this frustration to me about a nonprofit they were evaluating for a grant. 

Nonprofits have been trying to reach millennials effectively for some time now. Some organizations like Ask Big Questions, a program of Hillel International and Do Something have figured it out, while others are still tailoring their strategies. We took a look at a couple of surveys, from Millennial Impact Research and from the infographic, Everything You Need to Know About the Millennial Consumer. For those of nonprofits still tailoring their strategies, we've got some tips on how to reach millennials.

Is your nonprofit investing the right amount of money, resources, and strategy into digital? Probably not. Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy.