Care2's Digital Engagement Blog

If you’ve never used WordPress before, knowing how to get started can feel overwhelming. You might wonder what to do with all of the different plugin and theme options, or how you’re supposed to just get started building your site.

How do nonprofits go from nothing to a well-developed and engaging website with a robust online fundraising strategy in the blink of an eye? 

Whether you’re focused on environmental defense, providing shelter for the homeless, or advocating for political change, you need a powerful base of support to push your nonprofit’s mission forward. A good way to acquire and retain that support is to spend time marketing your cause and sharing powerful messages that inspire people to get involved. 

Picture this: You’re interested in making a donation to one of your community’s local animal shelters. There are two in the area and you can’t choose which one to give your donation to, so you decide to learn more about each organization. 

When a new supporter makes that first move to help your cause, they’re often at their most passionate.

Your website lets your supporters donate, support, and interact with your nonprofit. Ensuring your website is accessible is a must if you want to engage with all of your supporters. If your website’s out of date or not optimized for accessibility, you are losing important members of your audience and potentially breaking ADA (Americans with Disabilities Act) best practices. 

Have you ever had a marketing experience so memorable that the messaging stuck in your mind for days afterwards?

That’s exactly what happened to the Capulet team when they attended a climate conference and encountered a gate-crashing animatronic bear supplied by Greenpeace!

We are thrilled to announce that Care2, hjc, NTEN, and Resource Alliance have just released the 2018 Digital Outlook Report.