Engaging your constituents and building good relationships takes a lot of work. If you are looking to improve your online communications and content, Convio recently shared a great list of suggestions about different types of content you can send to your supporters, and how often should you send it in order to maximize open rates, click-thru rates and, ultimately, fundraising.
Topics: Online Fundraising, Online Advocacy, E-newsletters
Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more.
Topics: Social Networking, Nonprofit Benchmark Studies, Online Fundraising, Online Advocacy, E-newsletters, Web 2.0, Trends
After scouring the web, two articles caught our attention this week. Check them out and feel free to share your own picks of the week.
Topics: Social Networking, E-newsletters, Web 2.0, Trends
Let’s face it: People have a love hate relationship with their email. It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days?
Topics: Email Marketing, E-newsletters
Care2.com is an online social action network with over 40 million members around the world. Hundreds of nonprofits and socially conscious brands work with us to connect with our highly engaged members and recruit new donors, members, supporters, and customers.
