Mastering Integrated Marketing: Interview with Jessica Grounds
I recently had a chance to interview Jessica Grounds, Senior Strategist at Stones’ ...
Biggest Bang for Your Buck
A promising study by Marketing Sherpa shows online campaign increases ROI by 30% as ...
How to Maximize Impact of Nonprofit Newsletters
For your nonprofit's latest newsletter, you spent hours checking the links, making sure ...
Live From New York: 2007 DMA Nonprofit Federation Conference
Lessons for Non-profits from the Corporate World by Karen Taggart, Director of Nonprofit ...
The Great Debate: DM vs. Online Acquisition
As a former direct mail diva, I have a constant debate in my head about which type of ...
Make New Friends, But Keep the Old
Reporting live from the DMAW/AFP Bridge Conference in Washington, DC
CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign
The Challenge: The 25-year-old nonprofit Center for Health, Environment and Justice ...
Cultivate, Educate or Activate? Converting Subscribers to Donors
[originally published DMAW AdVents, June 2007]