Challenge: Recruit walkers to commit at least $95 to participate in a 3-day event to raise money to fight breast cancer. Keep your cost down and response rates high in order to maximize your ROI.
For your nonprofit's latest newsletter, you spent hours checking the links, making sure the fonts were consistent, and finding just the right image of a cute panda that'll make any potential donor's heart melt. Now, the only problem is you have to fight for their attention amid an inbox full of Blockbuster overdue notices, Amazon.com sales, and scam business opportunities from Nigeria. How can you compete?
As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?
Reporting live from the DMAW/AFP Bridge Conference in Washington, DC
The 25-year-old nonprofit Center for Health, Environment and Justice (CHEJ) wanted to recruit civically active women from across the USA to serve as grassroots advocates against products containing a toxic material -- polyvinyl chloride (PVC) – found in many household and baby products. CHEJ also hoped to boost public awareness about safer alternatives to PVC, which it calls a “poison plastic.”