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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Is Your Nonprofit Complying with State Charity Regulations?

Does your nonprofit raise money online? If you answered yes, then your organization maybe surprised to learn that it must comply with state charity registration laws and register with most of the states your donors are based. Currently 40 States have statutory requirements relating to the registration of charities that intend to solicit funds. “The states interpret those provisions to include online solicitations even though most of the statutes were adopted in the early 90s prior to the expansion/explosion of internet use by all of us,” says attorney Janice L. Anderson and former Charities Regulator in Pennsylvania. 

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  Topics: Online Fundraising, Direct Mail

The Web’s Influence on Affluence

Despite all of the delayed campaigns, lower donations, budget-cuts, and general angst caused by the economy, major gift fundraising is still happening. Of course it is only happening for organizations that are staying engaged in the major gift process. The old maxim “if you don’t ask, you don’t get” is more true than ever as donors stop their impulse giving and move towards a more thoughtful approach that focuses their diminished capacity where they can receive the maximum return on their philanthropic investment.

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  Topics: Online Fundraising, Direct Mail

Why Nonprofits Need to Grow their Online Lists

The recent feisty discussion on Frogloop about whether direct mail is dying or not raises some vital questions for every nonprofit fundraising professional to consider. Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time.

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  Topics: Social Networking, Integrated Marketing, Online Fundraising, Online Marketing, Direct Mail

Is Direct Mail Dying or Dead? Hogwash!

My, my. Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet?

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  Topics: Online Fundraising, Direct Mail

Is Direct Mail Really Headed for the Exit?

In the next five years, money spent annually on direct mail will decline by as much as 40%, from $49.7 billion in 2008 to $29.8 billion in 2013. At least, that’s the dire prediction of a new study just published in a report by research firm Borrell Associates.

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  Topics: Online Fundraising, Direct Mail

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