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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

5 Ways to Get Your Facebook Content Seen by More People

Facebook recently changed its algorithm again. This can have a major impact on your work if you run a nonprofits Facebook page.  TechCrunch has been studying these changes over time and shared some useful tips on how to keep your nonprofit's Facebook page engagement up. 

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  Topics: Online Fundraising, Digital Strategy

4 Ways To Diversify Your Fundraising

Does your nonprofit rely one type of fundraising to bring in revenue or is it diversified? For example, a diverse fundraising program would include direct mail, telemarketing, foundation grants, online fundraising through email appeals, your website, social media, etc. Crowdfunding and Giving Days can be helpful too. In fact, we just shared 12 Giving Day tips you should know. 

If you feel that your nonprofit can do a better job of disversifying its fundraising check out this infographic, which digs into where money is coming from, how it's being donated, and the importance of providing a variety of options for people to give.

We've pulled out 4 key points that will help your nonprofit to fundraise even better:

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  Topics: Online Fundraising, Digital Strategy

12 Giving Day Tips You Should Know

Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully. 

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  Topics: Social Networking, Online Fundraising, Online Marketing, Nonprofit, Digital Strategy

3 Strategy Mistakes Nonprofits Can Learn From Donald Trump

Donald Trump knows how to generate a ton of earned media. On the other hand, his digital strategy for running for President of the United States, looks like this.

via GIPHY

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  Topics: Email Marketing, Social Networking, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

4 Easy Ways Your Nonprofit Can Use Pokémon GO to Engage People

Pokémon GO has been all the rage the last couple of days. Pokémon GO is a mobile app that sends its users out into the real world, using location technology to “catch” Pokémon—yes, the actual animated little creatures—in the real world. This game is already revolutionary because it uses Augmented Reality (AR) and is getting people up and moving, exploring the world in places that are often off the grid.

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  Topics: Mobile, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

How This Welcome Series Toolkit Will Spur Your Supporters To Donate

Why is a Welcome Series so important for nonprofits to engage donors? 

Care2 recently released a Welcome Series Toolkit to help you navigate the important first steps in engaging potential donors for your nonprofit.

A Welcome Series is a series of emails to welcome a new email subscriber to your organization. Developing a three-part email series is a pretty solid choice, and that’s what we’ll focus on for your standard Welcome Series. A welcome email may be the single most important email you send, because it is the first impression your new potential donor will have communicating with your organization. Additionally, welcome emails are four times more likely to be opened and five times more likely to get click throughs.

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  Topics: Email Marketing, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

7 Free and Easy Digital Tools To Improve Your Nonprofit’s Online Toolbox

Despite what your major was in college or what skills you’ve picked up along the way, today’s technology allows you to seem more tech-savvy than you may actually be. By downloading a few free apps, it’s easy to put together insightful infographics, schedule social media posts and send out mass emails easily for no cost.

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  Topics: Social Networking, Mobile, nptech, Nonprofit, Digital Strategy

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