Care2's Digital Engagement Blog

When a new supporter makes that first move to help your cause, they’re often at their most passionate.

Your website lets your supporters donate, support, and interact with your nonprofit. Ensuring your website is accessible is a must if you want to engage with all of your supporters. If your website’s out of date or not optimized for accessibility, you are losing important members of your audience and potentially breaking ADA (Americans with Disabilities Act) best practices. 

As a nonprofit, your supporters are the foundation of all that you do. Supporters drive your cause forward and enable you to make a positive impact on the world. Donations from those who support your mission make up a considerable percentage of the funding for your work. However, not all supporters have taken a step toward giving financially.

For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone.

Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.

But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.  

We are thrilled to announce that Care2, hjc, NTEN, and Resource Alliance have just released the 2018 Digital Outlook Report.

Yesterday on the Care2 Engagement Blog we discussed 20 of our favorite email fundraising tips that nonprofits should be leveraging. But what about your website? Is it effectively converting donors and subscribers? Here's four website tips to start generating those conversions. 

1. Incorporate a Prominent Donation Ask into Your Header

Add a prominent “Donate” button to the navigation or header area. Consider making it a different color to stand out. We’ve tested this strategy over the years at Rad Campaign for nonprofit website redesigns and have seen this increase donations.

You can also add a prominent callout at the top of the page that allows donors to start the process by entering a gift amount. See example on the right. 

2. Incorporate a Prominent Email Subscription Button/Field into Your Header

Don't bury your email signup form on your website. Incorporate a short signup form in your header. Keep it simple. Ask for name and email only. The more form fields you add the less converstions you will get on the signup form. By having the signup form in the header, it will show up across your website, allowing users to signup no matter what page they are on.

You should expect at least 2% of all website visitors to signup and provide email addresses. 
 

3 Leverage Popups

Popups introduce important calls-to-action such as subscribing to your email list or donating money to a specific campaign. They offer an easy way for website visitors to complete an action on the spot.