Care2's Digital Engagement Blog

Software and digital tools have redefined how nonprofits think about outreach and organization. While paper physical copies still have their place as reference documents, digitizing your fundraising campaigns allows your nonprofit’s team easy access to shared tools while communicating with supporters across the country. 

Let’s discuss the crowded social media landscape for nonprofits trying to spread the word about an engagement opportunity, specifically turning to Facebook:

When a new supporter makes that first move to help your cause, they’re often at their most passionate.

Your website lets your supporters donate, support, and interact with your nonprofit. Ensuring your website is accessible is a must if you want to engage with all of your supporters. If your website’s out of date or not optimized for accessibility, you are losing important members of your audience and potentially breaking ADA (Americans with Disabilities Act) best practices. 

As a nonprofit, your supporters are the foundation of all that you do. Supporters drive your cause forward and enable you to make a positive impact on the world. Donations from those who support your mission make up a considerable percentage of the funding for your work. However, not all supporters have taken a step toward giving financially.

For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone.

Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.

But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.