Care2's Digital Engagement Blog

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements.

We asked four featured experts to tell us what to expect from their sessions. Read on to hear what you will learn at the Summit, and get a Care2 discount code for registration!

Garth Moore, Senior Vice President, Digital, GMMB
Session: Easy SEO and Analytics Reviews
“Our session covers the basics of SEO and Google Analytics for organizers, or non-digital people who need to understand how their website is performing. Both SEO and Google Analytics have a mysterious air to them and seem difficult, but they couldn’t be easier.

Understanding SEO means understanding your content and how people can find your organization or content when they’re searching for you. With Google Analytics, you can keep track of what matters in terms of basic information like visits and where visitors come from, but also track your goals, like your sign-up or action forms.

Having a good, fundamental understanding of both SEO and your metrics can help you reach your audiences, track their engagement, and can shape the messages and experiences that they have with your organization.”

Matt Cherry, Director of Philanthropy, Ability Central
Session: Doing More for the 1 in 4: Making Virtual Spaces More Inclusive and Accessible for People with Disabilities
“The Ability Central session 'Doing More for the 1 in 4' will provide a holistic approach to accessibility. The session combines facts and lived experience to show why we should make our virtual spaces more inclusive of people with disabilities.

It then demonstrates how to make online meetings and presentations accessible using your existing apps and technology. Participants will leave with actionable items to use moving forward and access to resources we've curated to keep the conversation going. Here is a resource link that we will share with participants.”

In addition to workshops, the Digital Strategy Summit will also feature lively and insightful panel discussions.

We asked Mira Weinstein, Founder and Organizer-in-Chief of Organizing To Win, what topic she hopes to talk about in the “Can We Build Authentic Relationship Online?” panel.

“The pivot to technology-boosted campaigns has been both incremental and lightning fast. If we think about organizing as bringing people together to build power, what happens when we're not actually together?

Software and digital tools have redefined how nonprofits think about outreach and organization. While paper physical copies still have their place as reference documents, digitizing your fundraising campaigns allows your nonprofit’s team easy access to shared tools while communicating with supporters across the country. 

Let’s discuss the crowded social media landscape for nonprofits trying to spread the word about an engagement opportunity, specifically turning to Facebook:

When a new supporter makes that first move to help your cause, they’re often at their most passionate.

Your website lets your supporters donate, support, and interact with your nonprofit. Ensuring your website is accessible is a must if you want to engage with all of your supporters. If your website’s out of date or not optimized for accessibility, you are losing important members of your audience and potentially breaking ADA (Americans with Disabilities Act) best practices. 

As a nonprofit, your supporters are the foundation of all that you do. Supporters drive your cause forward and enable you to make a positive impact on the world. Donations from those who support your mission make up a considerable percentage of the funding for your work. However, not all supporters have taken a step toward giving financially.