Care2's Digital Engagement Blog

Consumers are much more likely to buy products from companies that support social causes -- and nonprofit organizations --  than from companies that don’t. This is the key finding of a new study conducted by Duke University and cause marketing agency Cone, Inc. The study analyzed the effects of advertisements for toothpaste and shampoo brands on 182 consumers – some of whom viewed generic ads, while the rest of the consumers viewed “cause marketing” ads emphasizing the company’s partnership with a nonprofit organization to advance a particular social cause.

Jenny Dirksen works for illustrious NYC restaurateur Danny Meyer, who owns Tabla, Gramercy Tavern, Union Square Café and several other of Manhattan’s finest eateries. But Jenny is not a chef, waitress, hostess or bartender. Instead, Jenny is a “cause marketer” in charge of Meyer’s charitable efforts to help homeless and disadvantaged people. Care2’s Dana Weissman sat down with Jenny to discuss her position at Union Square Hospitality Group and her role in shaping the high-stakes game of cause marketing in New York City and across the country.

We just wanted to give some recognition to MyEmma, the email marketing and communications firm, for the good they're doing for nonprofits and the world. 

Ever wonder how to find a great corporate partner?  Have you tried to ask companies for their support, only to be ignored and rejected?  What are some of the best practices when it comes to created great non-profit/corporate relationships?

Care2 was mentioned in a fantastic article from Hollis Thomases at ClickZ!  Hollis's post explains why green advertising, or "greenvertising," is becoming increasingly important for companies who are trying to reach a mainstream audience. 

Excerpt:  Two new developments from the Redwood City, CA-based site will help its members--reportedly 7 million strong--live sustainable lifestyles and raise awareness of breaking environmental news. GREEN MEANS GO FOR ADVERTISERS like Dawn, Ford and P&G, as environmentally conscious social media site Care2.com has expanded its community offerings.  Check out the full article.