Care2's Digital Engagement Blog

 No, we’re not suggesting your nonprofit goes to a medium to get a glimpse of your successful future, we’re encouraging you to check out the ever-growing social blogging platform, Medium, founded by Ev Williams, who is also the co-founder of Twitter.

Here’s Why Medium Could Work Well For Your Nonprofit:

1. Storytelling is golden. Medium offers a simple, compelling way to share your stories. Because telling your story up close and personal is key. Julie Neidlinger of CoSchedule notes that instead of a focus on traffic, Medium is focusing on readers.
   
   She says:

Medium is basing discovery of your content on whether or not people have read it. Not hits, not sexy headlines. Readability, not gimmicks or tricks.

 So long sweet frogloop.com. On your 9th birthday, you have passed your right of  passage and deserve a new name – Care2’s Digital Engagement Blog.

We've talked about how important it is for nonprofits to create a content calendar and share regular updates with your constituents. Today I want to talk about the importance of getting influential guest bloggers within your community to write a guest blog post for you. Many organizations have someone in the celebrity realm championing their cause, and even if that person is only a celeb in your community, that's a big deal to your constituents. Guest blog posts and quotes are a great way to bring in diverse voices and to talk about niche issues.

Your organization is starting a blog and you have all your ducks in a row. You're happy with the new blog design, you understand the platform you've chosen, you've gotten sign-off from above to move forward, and you've signed a surprising number of your staff up to serve as regular bloggers. You want to offer your bloggers some guidance and make them comfortable with the process since many of them are nervous about blogging and most have never blogged before.