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The Holy Grail of Monthly Giving: Finding, Keeping and Loving Sustainers


Want to find a new, stable source of income that also works as a loyalty booster to existing donors?


This webinar covers everything you want -- and need -- to know about monthly giving.

Harvey McKinnon and Teva Harrison join us to discuss why to have a monthly giving program and what it means for donor loyalty, the fundamental elements of all good monthly programs, and to share secrets, tips and best practices on how to find, keep and love these valuable donors.

In this webinar you will learn:

  • What metrics to look for in a monthly program (eg. typical conversion rates, retention rates)
  • How to invite them, what to say, how often to say it
  • When to use direct mail and when to use the phone to convert and upgrade
  • Great examples from an organization with years of expertise in cultivating these valuable donors


Do you need regular, loyal donors? This webinar will help you discover the holy grail!

Please complete this form to access the webinar.

Presented By:






Harvey McKinnon - President, Harvey McKinnon Associates

Harvey McKinnon is recognized as one of the world’s leading fundraising experts. He has authored four books including the ONLY books on monthly giving: Hidden Gold, and Tiny Essentials of Monthly Committed Giving. His latest book, The 11 Questions Every Donor Asks, has received rave reviews. He co-authored the #1 bestseller The Power of Giving, which has been translated into nine languages. His company, Harvey McKinnon Associates (HMA), has raised many hundreds of millions of dollars for clients ranging from Amnesty International to many local hospitals. HMA has done monthly giving audits for a wide variety of causes from: Mercy Corps to St. Joseph’s Indian School. Harvey is a highly rated speaker and trainer who regularly presents at AFP regional and international conferences, CCAE, CASE AHP national and international events, and the IFC (Netherlands).

presenter 2

Teva Harrison - Manager of Supporter Development, Nature Conservancy of Canada

Teva Harrison, Manager of Supporter Development for the Nature Conservancy of Canada, manages the team responsible for online fundraising and supporter engagement. A passionate advocate for causes with a strong artistic sensibility, Teva is particularly interested in technology, multichannel fundraising and monthly giving. Outside of the office, her current enthusiasms include waffles, home-pickling, and the early arrival of spring in Toronto.

presenter 3

Ryann Miller - Director of Nonprofit Services, Care2

Ryann Miller is Director of Nonprofit Services at Care2, where she helps nonprofits recruit online supporters. Care2 is the largest online community of people making a difference. She is the former managing director of DonorTrends and was a senior fundraising consultant at HJC New Media. Co-author of the Hilborn eNews (formerly Canadian Fundraising and Philanthropy) series Web Jury, and speaker at fundraising conferences, Ryann is an avid traveler, keen reader, and near-obsessive listener of music. That was before the kid and the dog. Now she dreams of spare time. She's inspired by the nonprofits she has the pleasure of working alongside.