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Making Advocacy Pay: Understanding the Link Between Activism and Giving


Looking for ways to engage your donors without always asking for a donation?

This webinar will talk about the relationship between fundraising and advocacy, and how organizations are using activism for list growth and engagement.

In this webinar you will learn:

  • Strategies and tactics for online acquisition
  • Valuable case studies from successful organizations
  • Best practices in assessing ROI (return on investment)

Learn how to use advocacy to help your organization improve its fundraising.


Please complete this form to access the webinar.

Presented By:

Vinay Bhagat, Founder & Chief Strategy Officer, Convio

Vinay Bhagat is Founder and Chief Strategy Officer of Convio. Vinay founded Convio in April 1999 after volunteering at a public television pledge drive and seeing the opportunity to leverage Internet technology to drive better fundraising results. Today, as chief strategy officer, he oversees corporate strategy and is actively involved in research and client success strategies. A frequent speaker at conferences, Vinay has addressed events hosted by the Association of Fundraising Professionals, Direct Marketing Association Nonprofit Federation, Council for the Advancement and Support of Education, Independent Sector, Integrated Media Association, Politics Online, Public Broadcasting System and National Voluntary Healthcare Association. Vinay also is a widely published author, including a chapter in "People to People Fundraising: Social Networking and Web 2.0 for Charities" and articles that appear regularly in DM News, Journal of the Direct Marketing Association Nonprofit Federation and on OnPhilanthropy.com. Vinay holds degrees from Harvard Business School (MBA) where he graduated as a Baker Scholar, Stanford University (MS) and Cambridge University (MA) in England. He has volunteered for several Austin and international nonprofits.

Yvonne Garrett, Partner, OMP

Yvonne Garrett
 is Partner at OMP, Inc 

Yvonne has been deeply involved in political and advocacy fundraising for almost 20 years. Working with candidates and groups such as the Natural Resources Defense Council and Oxfam America, she has helped helped her clients achieve dramatic fundraising success and list growth. Today, Yvonne specializes in helping organizations develop cross-channel programs that blend advocacy and fundraising. Prior to joining OMP in 2004, Yvonne was Vice President of the Share Group.

Randy Paynter, Founder & CEO, Care2.com

Randy Paynter is the Founder and CEO of Care2.com. With over 28 million members, Care2 is the largest online community of people making a difference in healthy & green living, human rights and animal welfare. Care2 empowers individuals to “Make a Difference” with daily actions, healthy living advice, news and blogs on causes, petitions, contests, groups and more.

Care2 adds more than 7,000 new members each day and is among the fastest growing sites among women and baby boomers. Care2 was Green America’s 2009 People’s Choice Award Winner for Green Business of the Year. The company was founded in 1998, has offices in Redwood City, CA and Washington, DC and has over 50 employees.

Randy is an expert at creating and building a financially strong social enterprise. In 2008, Care2 became a “B Corporation” as a mark of its commitment to using the power of business to solve social and environmental problems and to set an example for other companies.

Prior to starting Care2, Paynter worked with venture capital firm Commtech Management. He holds an AB from Harvard University and an MBA from Stanford’s Graduate School of Business.