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Webinar Recording:
Inside Out Fundraising 

How to Create a Culture of Philanthropy by Treating Systems Instead of Symptoms

For Fundraisers, This is the Elephant in the Room

Is this you?

Are you struggling to meet unrealistic fundraising targets?

Are your fundraising and communications departments in a state of constant conflict?

Do your colleagues in other departments see fundraising as ‘a necessary evil’ or even ‘a little dirty?’
You are not alone.
Watch as veteran fundraisers Alia McKee and Mark Rovner explore the internal hurdles that get in the way of good fundraising and some strategies for doing something about it. Learn what a healthy culture of philanthropy looks like, and steps you can take toward transforming your workplace.


Watch now!

About the speakers: 


Alia McKee is a veteran online communications and fundraising strategist with strategic chops and practical “in the trenches” experience developing brand-perfect integrated marketing and fundraising campaigns.

Clients have included: National Audubon Society, The Wikimedia Foundation, Amnesty International USA, the Monterey Bay Aquarium, Environmental Defense Fund, Conservation International and the International Rescue Committee among others.

Alia is a noted speaker, author and blogger. Her work has been featured in ForbesNPRThe Chronicle of PhilanthropyBuzzfeed and The Good Life among others. She has received top ratings for speaking engagements including MCON — a day of thought leadership and conversation on how we can engage the Millennial generation in charitable giving — Web of Change — a gathering of the leading thinkers working at the intersection of technology and social change — and Bridge —  the Direct Marketing Fundraising Association’s annual conference.

Alia has authored two ebooks — Homer Simpson for Non Profits and Lisa Simpson for Non Profits — that explore the scientific principles of behavioral economics and the psychology of persuasion as they relate to non profit fundraising and marketing.

She earned her masters in Public Affairs from the LBJ School at the University of Texas at Austin and her masters in Social Work at UT Austin as well.

In 2013. she co-founded Lifeboat, a revolution of people redisovering deep friendships and released the first-ever State of Friendship in America Report.


In his best-selling book Tribes, Seth Godin called Mark a “fundraising heretic” and a leader in the field of non-profit communications.

Over the course of his 30-year career, Mark has advanced and helped to reinvent cause-based communications and public engagement.

  • At the Roosevelt Center for American Policy Studies, Mark designed role-playing simulations to engage the public and elected officials on burning issues of the day.
  • As Vice President for Communications at World Wildlife Fund, Mark dramatically expanded awareness of WWF and the urgent conservation causes it works on.
  • As an Internet communications guru since 1999, Mark has helped shape pioneering strategies and tactics for Environmental Defense Fund, the Monterey Bay Aquarium, the Sierra Club, Southern Poverty Law Center; Christopher Reeve Paralysis Foundation; the Nature Conservancy; Amnesty International and the American Civil Liberties Union; and many others.
  • A frequent blogger and speaker, Mark is in high demand for this creativity, his quick wit, his strategic insight, and his generosity.

Mark has a law degree from Georgetown and more recently a certificate in feature film screenwriting from University of California, Los Angeles (extension program).

He is a passionate diver, is in love with sharks, and is especially committed to marine conservation issues.