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How to Milk It: You’ve Got a Sizable Email List and Lots of Fans on Social Networks. Now What?


We all know that email is the main driver of value for multi-channel marketing for nonprofits.

You've likely spent a lot of time and effort to build a large community on social networks.

BUT, how many of us are truly integrating social marketing and direct response to get the most out of both?

Join three leading nonprofit marketing experts as we explore some of the latest strategies for milking the most value out of your email list and social media communities.

In this webinar you'll learn:

  • Socially profile your email audience
  • Define and capitalize your influencers on campaigns and public relations
  • Improve the targeting and content of your social ad investments
  • Listen to what people are saying online, remarket to them, and improve your campaign results
You need to integrate your marketing. Learn how to milk it!


Please complete this form to access the webinar.

Presented By:






Peter Genuardi -- VP of Product & Services, SpotRight

Peter has spent more than 12 years helping digital marketers achieve success. At SpotRight Peter leads the development of the data marketing solution as well as the services that help organizations discover insights about their constituents and make better marketing decisions. Prior to SpotRight, Peter worked for some of the Nation’s leading marketers. At Convio, Peter helped develop the Web presence for over one hundred campaigns and organizations like Human Rights Campaign, National Resource Defense Council and the National Trust for Historic Preservation. At Merkle, a data driven direct marketing agency, Peter created the technical solutions to support direct marketing programs for National Wildlife Federation, Clorox, and Bluestem Brands. Most recently, Peter ran Soapbxx, a digital agency for mission-driven marketers. Peter has a BA in Political Science from New York University and a MA in Communication, Culture and Technology from Georgetown University. When he’s not marketing, he’s spending time with his family, playing the banjo, and running in the Colorado foothills.


Heather Shelby -- Online Activist Coordinator, Environmental Defense Fund

After graduating from the George Washington University in 2007, Heather began her career by working as an email consultant for Members of Congress. Almost four years ago, she decided to transition into the non-profit world by joining EDF. As Environmental Defense Fund’s Online Activist Coordinator, she focuses on recruitment, cultivation and taking EDF’s activist campaign strategy to the next level. When not working, Heather is probably spending time with her Catahoula leopard dog, knitting, or enjoying the view of DC from her roofdeck.

presenter 3

Justin Perkins – Senior Director of Brand Engagement, Care2

Since 2006, Justin has worked with Care2 on over 250 campaigns to recruit millions of supporters for nonprofits across a wide variety of social and environmental issues. He also launched frogloop.com, a leading nonprofit marketing blog. Justin developed one of the first social network ROI calculators to help nonprofits plan and evaluate their social media efforts. He is passionate about helping nonprofits use a data-driven, efficient approach to online marketing. Justin has an MBA from the University of Colorado and has worked a variety of jobs ranging from organic farming, to starting a human rights nonprofit in Congo, to launching an artisan roasted-nut company in Colorado. He volunteered on the Strategy Committee for the Boulder Farmers Market, the Board of Prevent Human Trafficking, and currently serves on the Advisory Board of Citizen Effect. Justin enjoys climbing peaks, trail running, skiing, and lives in Colorado with his little family.