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A Campaign Less Ordinary: How to Stand Out from the Crowd

Non-profits are in stiff competition for attention, donations and volunteers. But, better email campaigns and social media programs won’t super-charge supporter growth and engagement. Effective movements spread their messages with the help of the most powerful marketing department on the planet—their most excited, committed, passionate and devoted supporters.

Darren Barefoot and Julie Szabo of Capulet help ambitious non-profits design “Remarkable” campaigns that go way beyond the everyday communications activities you’re already doing: direct mail, email and posting to social media. Remarkables shake things up, break through digital noise, grab attention and inspire people to act. If your organization is at a watershed moment or needs to find a way to get its message heard, a Remarkable campaign can make the difference.

In this webinar you'll learn: 

  • Which non-profits are succeeding with an innovative approach to campaigning.
  • How to flex your creative muscle with campaigns that can help you get noticed in an increasingly competitive online world.
  • Characteristics most successful "remarkables" have in common.
  • Best practices for making your own word-of-mouth-powered campaigns.


Watch the recording now

About the speakers: 


Capulet is Darren Barefoot and Julie Szabo. They are world-class digital strategists with a deep understanding of technology and web culture, and experience deploying complex, innovative digital projects that connect and inspire people to improve their world. Most recently, Darren advised on digital for the United Nations Climate Change Secretariat in the lead-up to the Paris climate talks. Julie was Managing Director of Web of Change in 2014 and 2015 where she brought together leaders working at the intersection of technology and social change.

Darren and Julie have talked up the need for marketing innovation on the CBC, BBC, Wired and the Wall Street Journal. They're authors of Friends with Benefits: A Social Media Marketing Handbook and The Noble Arsonist, Stoking Fires & Igniting Movements for NGOs and Companies that Care.