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A year in remarkables

African Wildlife Foundation Case study

How Care2 Cultivate helped AWF reactivate prospects and increase donations

Care2 & AWF



African Wildlife Foundation (AWF) has successfully built a vibrant supporter base over the years that they rely on to support their fundraising and advocacy efforts. Like many organizations, AWF struggled with the fact that a significant portion of their email prospects are locked away in the ‘inactive’ category.

To tackle this challenge with the help of their agency partner Sanky Communications, AWF chose Care2 Cultivate. The results were astounding! 

AWF saw an incredible 105% increase in donations from active supporters, and a 127% increase in donations. They also turned over 100,000 inactive list members back to active! Download the report for full details.