With over 300 million signatures on Care2 petitions, we know what makes a call to action powerful and convincing.
Whether arguing for tougher laws against animal cruelty or more aid money to alleviate poverty, championing women’s equality, or saving the environment, each and every petition campaign requires a compelling call to action.
In this white paper, we lay out some of the essential elements you can use to create a compelling call to action for your next Care2 petition. Along the way, you’ll find practical tips on language choices, title structures, and other components for effective calls to action.
