Womankind Worldwide had a twofold mission: educate new supporters about issues facing women and girls across the globe, and convert new donors so they could continue to make a di erence.
Womankind launched a Care2 petition encouraging signers to stand together to end violence against women and girls. In communications with the supporters recruited on Care2, Womankind asked not only for donations, but for people to continue to read their emails and share what they learned with their peers.
Download this case study to read how Care2-recruited leads outperformed all other lead sources!
