World Animal Protection was trying to find a steady and reliable source of qualified donor leads, specifically monthly donors, as a solid second donor channel. The organization had previously tested Facebook and other social media channels.
World Animal Protection came to Care2 to run a supporter recruitment campaign, targeting email addresses and some phone numbers. Care2 also set up a Next Action Page to drive immediate donations on the World Animal Protection site.
Download this case study to read how World Animal Protection achieved ROI in just 9 months.