Sudan Relief Fund came to Care2 with an urgent mission: reach a new audience with a critical petition about 89 boys who were kidnapped by an armed group in South Sudan, and acquire donor leads who would convert at rates comparable to direct mail acquisition.
Along with Sudan Relief Fund’s digital agency partner, Lawrence Direct Marketing (www.lawrencedirect.com), Care2 crafted a timely petition urging President Obama to put pressure on the government of South Sudan to cut ties with groups that send children into combat. The campaign was up and running within a week.
Download this case study to learn how Sudan Relief Fund's efforts paid off.
