Email fundraising goes beyond year-end giving.
#GivingTuesday is over, and year-end fundraising is upon us! You probably have a host of new supporters on your email list.
But those supporters have value far beyond the next month of fundraising. Do you know how much your new email subscribers are worth to your organization?
With just a few of your own fundraising metrics, Care2’s email ROI calculator can determine the lifetime value of your email list.
The ROI calculator can also show you:
- the optimal email frequency for your fundraising appeals
- how to balance your list growth rate against your unsubscribe rate
- how your results compare with the latest industry benchmarks
Care2 developed this tool to help nonprofit marketers gauge the potential ROI of their email programs. We hope you find it useful!
