Rainforest Alliance is transforming the industries that have the greatest impact on forests. With its wide scope, the organization can use a number of approaches to appeal to donors and supporters. Detailed segmentation and testing is key to its fundraising success.
Rainforest Alliance and its online agency partner, Sanky Communications, came to Care2 to diversify their donor acquisition efforts beyond direct mail.
Download this case study to read why Rainforest Alliance's new leads recruited on Care2 are showing a faster return on investment than direct mail acquisition.