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How North Shore Animal League America Found a Donor Source That Gets Even Better With Time


North Shore Animal League America (NSALA) is the world's largest no-kill animal rescue and adoption organization. It rescues, nurtures, and finds loving homes for tens of thousands of homeless animals annually. In order to continue this important misson, the organization needs a steady and reliable source of qualified donors prospects.

With the help of its digital agency Sanky Communications, NSALA acquired new supporters through Care2 in 2016 and 2017. NSALA sent its new Care2-recruited supporters regular and compelling fundraising appeals, asking them to take action to support the organization.

As NSALA’s results show, the ROI from Care2-recruited supporters continues to grow, even years after the initial investment.

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