As the fundraising landscape rapidly evolves to include more channels of giving like social networking sites and mobile campaigns, it is increasingly important to understand where donors are, and how they prefer to give and engage.
This report by our partners at Xtraordinary Fundraising, Stratcom and Blackbaud reveals the findings of a UK donor study on the multi-channel preferences and charitable habits of Generation X, Generation Y, Baby Boomers and Matures.
In this paper, you will learn:
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