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The Next Generation of Giving in the UK


As the fundraising landscape rapidly evolves to include more channels of giving like social networking sites and mobile campaigns, it is increasingly important to understand where donors are, and how they prefer to give and engage.

This report by our partners at Xtraordinary Fundraising, Stratcom and Blackbaud reveals the findings of a UK donor study on the multi-channel preferences and charitable habits of Generation X, Generation Y, Baby Boomers and Matures.

In this paper, you will learn:

  • How donors first engage, and how they're currently involved
  • Appropriateness of prospecting channels
  • Specific giving channel opportunities
  • How to plan a multi-channel engagement and giving strategy
Download this groundbreaking data to help shape your organisation's multi-channel fundraising strategy and tap into the next generation of giving in the UK!

This white paper will help supercharge your fundraising strategy!