You tell us how many amazing people you want us to recruit. We deliver that amount, guaranteed to be new to your community, in the time frame you determine.
And that’s it. That's all you pay for. And that’s what you’ll get with Care2.
Depart from the traditional (and risky) way that online ads are sold, which is on a cost-per-thousand-impressions (CPM) basis, and carries no guaranteed measurable results or successful performance. CPL pricing is just a better way of doing business.
Generally, the cost per new supporter ranges from $1.50-$2.00. But it depends on the targeting criteria used.
From what we've seen, the typical lifetime value of an email address is between $10 and $20, which is quite a high ROI. We’ve seen a positive ROI in as little as 6 months, but it can take up to 24 months. It all depends on how you fundraise and how many fundraising channels you use.
Non-profit organizations and socially conscious brands that want to grow their audience with passionate, highly engaged supporters.