Habitat for Horses needed to grow and diversify its email list. Prior to working with Care2, the organization had a very small email file primarily consisting of adopters, foster parents, and event attendees.
Habitat for Horses looked to Care2 to broaden its list and national brand recognition.
Habitat for Horses promoted two petitions across the Care2 network. In just two weeks, the organization gathered 22,000 new supporters. With the help of its online agency partner, Sanky Communications, Habitat for Horses began emailing the new supporters with engaging content and fundraising asks.
Download the full case study to see the results of their campaign.