3 ways to maximize your email fundraising strategy
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Email marketing has never stopped being the primary avenue through which nonprofit organizations engage their audiences.
While social strategies may generate buzz, email is where real engagement happens in the nonprofit world. In 2017, each usable email on your list was worth an average of $13.32 in annual revenue to your organization.
There's more value than ever in email, and nonprofits can do more to unlock it with innovative approaches to how they craft and send emails.
This ebook will show you 3 simple ways to begin maximizing your email ROI.
You'll learn:
What factors go into measuring the value of an email address to a nonprofit?
How much are your email addresses worth?
What can you do to increase the value of your emails?
