Citymeals on Wheels, an organization that delivers meals to New York’s homebound elderly, needed to reach new supporters who would be inspired to donate. With a local focus and a very speciﬁc mission, reaching the right online audience was crucial.
Citymeals on Wheels came to Care2 to target engaged NYC residents. Over the course of 3 months, Citymeals recruited 6,000 new local supporters from 3 petitions promoted across the Care2 network.
Download this case study to read about their impressive findings.