Did you catch the llamas on the loose yesterday? They were all the rage, and some nonprofits ran with it too.
If you missed it, let's quickly recap: Described as the "Bonnie and Clyde of llamas," two llamas broke out of an Arizona retirement home and instigated a high-speed llama chase across the state. The Twittersphere erupted, nonprofits spoke out, and the llamas were on everyone's radar.
The nonprofits who used the llamascade to their advantage tied the incident to their cause. It's critical to be flexible and able to curate content relevant to events in real-time, while making it relatable to your audience and in this case fun.
How did you your nonprofit use the llama drama to your advantage? And if you didn't jump on the bandwagon, how can you envision tailoring these types of events to your audience when they are quickly unfolding in realtime?