Recruiting an army of online supporters and advocates is the first step to building a powerhouse fundraising machine. But to sustain that influx of new prospects, organizations need to master the art and science of converting those supporters into donors – and that means multichannel.
Join us for this live online event as we share best practices from our base of 1,000+ nonprofit clients who use Care2′s 23 million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how the time-tested multichannel fundraising approach is producing strong results.
In this webinar you'll learn:
- What's the best way to do a paid donor lead acquisition campaign, in which a nonprofit pays a flat "cost per lead" to acquire a guaranteed quantity of multichannel, behaviorally targeted, opt-in supporters?
- What’s a good first welcome series of messages to a newly acquired supporters — and how should a nonprofit coordinate the messages through multiple channels (e.g. Direct Mail + Online)?
- How many donation appeals should it take to convert the average engaged supporter into an actual donor — either a monthly sustainer or a one-time donor?
About the Presenters:
Clint O'Brien — VP of Nonprofit Services, Care2
Clint O'Brien has worked in the nonprofit sector for 15 years, starting at TV network PBS, the Public Broadcasting Service, where his work included helping local PBS member stations use their websites and email to find and keep donors. For the past eight years O’Brien has led the nonprofit services team at Care2, the online community of 23 million “do gooders” who take action every day to save the environment, help animals, advance human rights and support other great causes. In a past life, Clint was a foreign correspondent based in Moscow for Newsweek and The Associated Press, where he covered the breakup of the USSR and the re-birth of Russia. He also reported on the U.S. Congress in Washington, DC, where he won the National Press Club’s Washington Correspondence Prize for investigative reporting on toxic polluters. He blogs about online marketing on Care2’s “Frogloop.com” blog for nonprofit professionals. He holds an MBA in marketing from the Wharton Business School, and lives in Washington, DC with his family.
Care2 (www.care2.com), with 23 million members and 16 million unique monthly visitors, is the largest community of people taking action every day to support causes and make a better world. For more than 1,000 nonprofit clients, Care2 is also the leader in the field of online recruitment of multichannel donors and supporters, using behavioral targeting and permission-based marketing. The acquisition campaigns that Care2 conducts for its clients also reach tens of millions of additional people via Care2’s partnership program, which serves as a vertical ad network of 200 media sites and blogs, including Mother Jones, AlterNet, National Memo, LeftAction, Woman’s Health, Ms. Magazine and many others. More information about Care2′s services for nonprofits — including social media services to boost nonprofits’ Facebook presence — can be found at www.care2team.com.