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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

How Online Trends in 2016 Will Impact Your Nonprofit

The 2016 Benchmarks Study was recently released and highlights the latest nonprofit trends and strategies with an eye on shifts throughout the past decade. The study is comprised of a diverse mix of 105 nonprofits of various sizes and sectors. The study analyzed 2.8 billion email messages sent to over 69 million list subscribers, $481 million of online donations from over 13 million online gifts, and 8.2 million advocacy actions.

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  Topics: nptech, Trends, Nonprofit

9 Tips for Nonprofit Campaigners to Deal With Online Harassment

Nonprofit campaigners are no stranger to trolling. But when it escalates to online harassment, threats, and doxing, this becomes a lot more stressful to campaigners who already have their hands full running campaigns and managing online communities. Unfortunately, many nonprofit teams aren't prepared in dealing with online harassment. In addition to taking screenshots of all harassing communications - texts, social media posts, emails, and reporting it to your manager, HR department and law enforcement, it's important to take proactive steps in protecting your passwords and data.  Here's a few tips to get you started on the ladder. 
 
 
  1. Password Length and Passphrase 
    Your password should be over six characters long (and here’s why). A six letter password can be cracked in less than 15 minutes, depending on the targeted system.

    Think “passphrase,” not “password.”
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  Topics: nptech, Trends, Nonprofit

5 Ways to Engage Online Like You Mean It

We've said it before, and we'll say it again: social media and the Internet should be like a cocktail party - you should be mingling and engaging with your guests. Be welcoming, courteous, and fun.

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  Topics: Social Networking, Trends

Nonprofit Trends And Strategies You Need To Know

With a few months of 2016 under our belts, it's time to evaluate where we're at digitally, and if we're innovating quickly. What should nonprofits be focusing on for the remainder of the year, and what will produce the best ROI? Good news, a report conducted by Care2, hjc, NTEN, and the Resource Alliance was just released: the 2016 Digital Outlook Report: Nonprofit Trends and Strategy

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  Topics: Trends, Digital Strategy

Keeping Up With the Social Media Tide

We all know there’s a whole sea of shiny objects out there, and new apps are released every single day. And while you’re still using your tried and trusty outlets, they’re also working to keep up with the times, and are getting their own makeovers. You don’t have enough hours in the day, and while it’s time-consuming to keep up with all of the social network updates, it’s critical.

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  Topics: Social Networking, Trends

How Political Giving Impacts Nonprofit Donations

A lot of nonprofits question how big election years will impact their fundraising, especially if they are not a C4 or a PAC. They worry that donors will prioritize candidate donations over their nonprofit. A new report by Blackbaud shows that this assumption may be wrong. During the 2012 elections, data showed that political donors tracked by the Federal Election Commission gave more to nonprofit organizations in 2012 than they did in 2011. Another words many donors are happy to support both political candidates and nonprofits. 

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  Topics: Online Fundraising, Trends

Can Apps and Social Media Help Fight Injustice?

I was scrolling through my Instagram feed this morning, and a friend of mine posted a blackout photo, alongside a note about her anger, her hurt, and her responsibility toward Charleston.

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  Topics: Social Networking, nptech, Trends

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