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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Is Facebook’s One-Click Donate Button a Game Changer?

Facebook recently rolled out its one-click donate button for nonprofits. You can sign up here to add it to your  organizational FB page. 

Here’s how the one-click donate button works once it’s integrated on your Facebook page.
When a donor clicks on the donate button they will get a popup with donation amounts (it's customizable by the nonprofit), and if the donors credit card is already stored in FB, they click one button to make the donation. There is also an opt-in for donors on FB to receive more info from the nonprofit. If you’re nonprofit is interested in learning more about this new donate feature, here's a webinar that covers the basics.

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  Topics: Social Networking, Online Fundraising, nptech, Trends, Nonprofit

5 Ways to Engage Online Like You Mean It

We've said it before, and we'll say it again: social media and the Internet should be like a cocktail party - you should be mingling and engaging with your guests. Be welcoming, courteous, and fun.

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  Topics: Social Networking, Trends

Keeping Up With the Social Media Tide

We all know there’s a whole sea of shiny objects out there, and new apps are released every single day. And while you’re still using your tried and trusty outlets, they’re also working to keep up with the times, and are getting their own makeovers. You don’t have enough hours in the day, and while it’s time-consuming to keep up with all of the social network updates, it’s critical.

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  Topics: Social Networking, Trends

Is Peach The New Killer App?

There’s a new social app called Peach that’s trending with the technorati and social media community. Developed by Vine co-founder Dom Hoffman, the app is a mix between Twitter and Slack. Last week it reached the top 100 apps in the Itunes store. No easy feat. It’s also received a lot of major press coverage ranging from the New York Times to CBS News and WIRED.

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  Topics: Social Networking

Is Your Nonprofit Doing Instagram Right?

We know the drill: nonprofits tend to be short staffed when it comes to social, especially this time of year, but it’s crucial you’re meeting your audiences where they’re at. One place they definitely are? Instagram. Over the past 3 years, nonprofits experienced almost double the growth on Pinterest and Instagram.

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  Topics: Social Networking, nptech

ActionSprout and Facebook to Give Away $2M in Facebook Ads

ActionSprout is teaming up with Facebook, and giving away $2M in Facebook advertising credits to 2,000 nonprofits. About a year ago, Beth Kanter, myself, and a few others in the nonprofit community discussed ways we could lobby Facebook to better support the nonprofit community by offering a Facebook ad grants program similar to Google. Could this new experiment between ActionSprout and Facebook lead to a longer term Facebook ad grants program? I sure hope so.

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  Topics: Social Networking, nptech

10 Nonprofits to Follow on Instagram

One of the greatest assets that nonprofits have at their disposal is stories. Stories about their movement, stories about the people they are serving, and stories about their volunteers and staff on the ground to support the organization’s mission. One of the best ways to support your stories is through photography and imagery, especially as social platforms like Instagram, Facebook, and even Twitter to some extent prioritize visual content, including videos.

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  Topics: Social Networking, nptech

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