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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Why Your Nonprofit Should Use the Facebook Donate Button

 Drumroll, please… Facebook recently rolled out their Donate button for nonprofit pages. Previously the donate button was in beta and only a few selected nonprofits had access to it The Donate button links to your website’s donation page, and all gifts will be processed through your processing system. While your nonrprofit should not expect to raise millions of dollars with this new feature, it's definitely something nonprofits should be taking advantage of.

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  Topics: Social Networking, Online Fundraising

3 Steps to Launch a Peer-to-Peer Fundraising Campaign

 What does it take to launch a successful peer to peer fundraising campaign?

Well, all it takes is a trip down memory lane! Whether it was selling chocolate to raise money for the school field trip, gift wrap for the year-end events, a bake sale for charity, or any other number of childhood fundraising activities, you can recall a time when you desperately wanted to raise the money for something, and you called on your friends and family to help.

That is called peer-to-peer fundraising, and that means you already know what peer-to-peer fundraising entails: reaching out to your friends and family. This time around, however, it’s your family of supporters you’ll be engaging and it’s their friends (or networks) that will become your donors.

To launch this kind of campaign effectively, there are a few strategies that 

you’ll want to implement that can turn the basic fundraising principles behind selling girl scout cookies into a polished campaign that can raise thousands in funds for your nonprofit.

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  Topics: Social Networking, Online Fundraising, crowdfunding

Four Classic Storylines for Nonprofit Storytelling

  What’s the big deal about storytelling?

Storytelling matters because it shapes movements and defines the success of your nonprofit. But you're probably thinking, “I don’t have a sexy story” or “I don’t know how to tell a story”. You may have even tried to use storytelling at your nonprofit but it didn’t get much traction.

We believe that nonprofits and social good projects have an unlimited potential in using stories because you make this world a better place. It’s actually easier than you think to create a compelling story. You have all the building blocks for an effective story, but how do you get the put them together?

Look at the fairy tales, fireside stories, and your favorite Hollywood movies. There are storylines that every popular story follows. Guess what? They drive donations as well.

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  Topics: Social Networking, Online Fundraising, Online Marketing

How to Create a Tribe for Your Nonprofit


What is a Tribe?

A tribe is a group of people that includes many families and relatives who have the same language, customs, and beliefs.

A tribe is more than just a group of people, it is a community.

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  Topics: Social Networking, Online Fundraising

How Your Nonprofit Can Rock Instagram

 Instagram is becoming more and more popular. Just take a look at the stats:

  • Estimated number of users in the US in 2015: 77.6 million   
  • Estimated number of users in the US by 2018: 106.2 million
  • Number of people who use Instagram: 300 million monthly active users
  • Users in the US who access Instagram from a smartphone: 47%
  • A tablet? 53%
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  Topics: Social Networking

Can Apps and Social Media Help Fight Injustice?

I was scrolling through my Instagram feed this morning, and a friend of mine posted a blackout photo, alongside a note about her anger, her hurt, and her responsibility toward Charleston.

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  Topics: Social Networking, nptech, Trends

Why Tracking Your Nonprofit's Growth Can Make or Break You

Fundraising, fundraising, fundraising. It might get tiring to hear, but fundraising’s a critical component of the lifespan of a nonprofit. The 2015 M+R Benchmarks Study was recently released, and the stats are in. 84 nonprofits participated to compile the numbers about email, web, and social media.

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  Topics: Social Networking

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