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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Big News: Startup Challenge to Fund & Showcase Social Impact Ventures By Women

How do we disrupt the nonprofit sector? I’ve talked about the dire need for nonprofits to innovate over the years on Frogloop. Why? Because there are over 1.5 million nonprofits in the US that are working in similar issue areas and trying to address global warming, poverty, the gender pay gap, affordable healthcare, education, etc.

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  Topics: Social Networking, Online Fundraising, Technology, crowdfunding, Conferences, Nonprofit Events, Web 2.0, Trends

Wrap Up of Nonprofit Llama Drama

Did you catch the llamas on the loose yesterday? They were all the rage, and some nonprofits ran with it too.

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  Topics: Social Networking, Web 2.0, Trends

Infographic: 10 Things To Consider In Your Social Media Strategy

Remember the early days of social media when you did not have to cut through all of the noise and things felt more like a community rather than a popularity contest? I can't begin to tell you know how many nonprofits I talk to these days who are just interested in vanity metrics - gaining followers and FB Likes rather than focusing their social media on building relationships with the closest people to you, your community and then the network, followed by the crowd. This is a key principle in the book Amy Sample Ward of NTEN and I wrote about in our book Social Change Anytime Everywhere.

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  Topics: Social Networking, Trends

Is the Humans of New York Community Every Nonprofit's Dream?

Good fundraising can make or break any nonprofit, but what makes truly good fundraising? One of the most important factors for success is a highly engaged community who is extremely passionate about your mission. Humans of New York (HONY) is an amazing example of how building an engaged community inspires people to rally together and raise money for an issue they are moved by.

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  Topics: Social Networking, Online Fundraising, Web 2.0

Are Facebook Videos Dominating YouTube?

Let's flashback to 2013 when Facebook announced in a blog post that they'd start autoplaying videos:

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  Topics: Social Networking, Video, Web 2.0, Trends

New Study: Investing in Facebook is a Waste of Time

For the past few years, nonprofits have spent a lot of resources on building their Facebook page presence. Many social media strategists and the media told nonprofits and businesses that email was dying and that FREE social networks like Facebook would be king of communications. So it's now 2015 and guess what? Email is definitely not dead and in fact it raises a heck of a lot more money than any social media platform. In addition, the majority of nonprofits still haven't raised a dime on social media. So is Facebook still worth it? I think it depends on your goals with Facebook and if you have the funding to pay to play.

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  Topics: Social Networking, Online Fundraising

Three Keys to Working with Crowds

Gathering crowds to help your cause is an essential part of working in a networked world. Crowds create capital, or “go-go juice,” that can include human connections, intelligence and expertise, resources like equipment and furniture, and, of course, money.

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  Topics: Social Networking, Online Marketing

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