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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Three Ways Your Nonprofit Can Use Snapchat

Snapchat is taking the social media world by storm, and it’s time that nonprofits embrace the growing trend. You may write it off right now, but if you want to gain new audiences interested in your nonprofit, it is absolutely crucial that you’re staying on top of new audiences and meeting them on the platforms they’re on. 

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  Topics: Social Networking, Digital Strategy

12 Giving Day Tips You Should Know

Is your foundation or nonprofit thinking of hosting a Giving Day or crowdfunding campaign? At Rad Campaign we've helped launch several crowdfunding campaigns, raised a lot of money along the way, and learned how much hard work it takes to pull these campaigns off successfully. 

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  Topics: Social Networking, Online Fundraising, Online Marketing, Nonprofit, Digital Strategy

3 Strategy Mistakes Nonprofits Can Learn From Donald Trump

Donald Trump knows how to generate a ton of earned media. On the other hand, his digital strategy for running for President of the United States, looks like this.

via GIPHY

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  Topics: Email Marketing, Social Networking, Online Fundraising, Technology, Nonprofit, fundraising, Digital Strategy

7 Free and Easy Digital Tools To Improve Your Nonprofit’s Online Toolbox

Despite what your major was in college or what skills you’ve picked up along the way, today’s technology allows you to seem more tech-savvy than you may actually be. By downloading a few free apps, it’s easy to put together insightful infographics, schedule social media posts and send out mass emails easily for no cost.

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  Topics: Social Networking, Mobile, nptech, Nonprofit, Digital Strategy

3 Ways Your Nonprofit Can Be An Ally Without Stepping On Toes

It’s been a pretty tough year for communities across the nation. With the need for the #BlackLivesMatter movement and the killing of communities of color, the tragedy at Pulse in Orlando, and the passing of HB2 in North Carolina, lots of nonprofits have been stepping forward as a resource, a support center, or through advocacy.

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  Topics: Social Networking, Nonprofit, Digital Strategy, Social Justice

Spendrise: New Platform Helps You Spur Change Where You Shop

Running the Women Startup Challenge and our social change web agency, Rad Campaign I get pitched a lot of different products. I recently discovered Spendrise, a platform for creating positive change everywhere you spend money. Here's how it works.

1. Start a Pledge
You support a Spendrise campaign by pledging to spend money if the business makes a positive change that you believe in. The change could be asking the business to go solar, to provide sick days to its employees, or any number of ideas! It's free to pledge, and your purchase only happens if the campaign succeeds.

2. Share the Pledge
The more people that pledge to spend to see the pledge implemented, the more likely a business agrees to make the change. Spread the word and see the pledges grow!

3. Pledge Fulfilled
The campaign creator brings all the pledges to the business to decide. If the business accepts, your pledge becomes a giftcard, and your dollars helped make real change! If not, no worries, your pledge expires and you keep your money.

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  Topics: Social Networking, Online Advocacy, Online Marketing, Trends, Nonprofit

Is Facebook’s One-Click Donate Button a Game Changer?

Facebook recently rolled out its one-click donate button for nonprofits. You can sign up here to add it to your  organizational FB page. 

Here’s how the one-click donate button works once it’s integrated on your Facebook page.
When a donor clicks on the donate button they will get a popup with donation amounts (it's customizable by the nonprofit), and if the donors credit card is already stored in FB, they click one button to make the donation. There is also an opt-in for donors on FB to receive more info from the nonprofit. If you’re nonprofit is interested in learning more about this new donate feature, here's a webinar that covers the basics.

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  Topics: Social Networking, Online Fundraising, nptech, Trends, Nonprofit

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