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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Google Will Penalize Popups on Mobile Sites

Nonprofits raise a lot of money off of homepage and interior page popups and overlays, especially during year-end fundraising and urgent campaigns. Google recently announced though that starting January 2017, they will penalize websites that use popups on mobile as they find it intrusive and a poort user experience. "This can be problematic on mobile devices where screens are often smaller, said Google in blog post

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  Topics: SEO, Nonprofit, nptech, Online Fundraising

Is SEO Dying, Or Do You Just Need to Revitalize Your Content?

SEO certainly has its critics. Some call it snake oil. But SEO is critical to your website, online advocacy, and online fundraising.

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  Topics: Social Networking, Online Fundraising, Online Advocacy, Online Marketing, SEO, Web 2.0

Blog Picks of the Week

There has been so much good content by some of our favorite bloggers this week that we had to share these gems with you.

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  Topics: Social Networking, Online Advocacy, SEO, Web 2.0

The Scoop on the New and Improved Google Analytics

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. You will now receive all of your information concerning your reports in real-time streaming, a feature many of us have been waiting on for years. For example, you will now be able to see how many active visitors are on your site at that very moment, what platform they are using to view the site and if they are using a mobile device? You'll now have access to see what kind of mobile device, and even click a camera icon to see how your site appears on their particular device. Pretty cool.

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  Topics: Mobile, Technology, SEO

Strategies For Optimizing Your Nonprofit's Website

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages...until Google Optimizer.

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  Topics: SEO

5 More Quick Steps to Better SEO (Part Two)

Last week we discussed five easy ways to improve your nonprofit website's Search Engine Optimization (SEO). This week's tips are a little more advanced, but still pretty easy to do and can have a big impact on your SEO.

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  Topics: SEO

5 Quick Steps to Better SEO

Search Engine Optimization (SEO) is a key part of managing and marketing your nonprofits website. While many strategists throw around SEO terms that can make your head spin, don't worry, it's not really rocket science. In fact there are several simple things you can do to improve your site's SEO. Here's are 5 tips to get you started:

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  Topics: SEO

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